Tirtha
dutta.
UI/UX DESIGNER
CRAFTING PURPOSEFUL JOURNEYS THROUGH DESIGN
My journey as a product designer has been shaped by building intuitive, scalable experiences for global enterprises across B2B, SaaS, and e-commerce platforms. I’ve led end-to-end design for complex systems, where every wireframe, prototype, and pixel is backed by purpose, accessibility, and impact.
What drives me is the challenge of turning intricate problems into clean, minimal interfaces that users can trust. Whether collaborating with developers, business analysts, or senior stakeholders, I bring strong leadership and a collaborative spirit to the table. With a keen eye for detail and a command over various tools. I now integrate generative AI into my workflow, streamlining ideation, content scaling, and design automation to deliver faster, smarter, and more adaptive solutions that truly resonate with users.
01 PROFESSIONAL
MY KNOWLEDGE IN SOFTWARE
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE XD
FIGMA
ADOBE AFTER EFFECTS
PREMIERE PRO
AUTODESK MAYA
SKETCH
02 PORTFOLIO
MY LATEST WORK.
03 Experience
June 2025 - Present (3 month Contract)
Communitree Media
Senior Design Consultant
Leading brand identity and design direction for a growing startup and its diverse client base.
Designing scalable UI/UX systems for web and mobile platforms across multiple projects.
Built design systems, component libraries, and internal documentation from scratch.
Mentoring junior designers and integrating AI-powered tools to drive efficiency and automation.
Nov 2023 - April 2024
Toronto Railway Museum
UX Strategist
Led UX strategy to increase footfall at an underperforming Toronto heritage site by interviewing 30+ local visitors and tourists to uncover engagement gaps.
Designed interactive, kid-focused experiences and educational touchpoints to attract families.
Developed prototypes that aligned with museum goals and user needs, enhancing accessibility and storytelling.
Recognized with Best UI/UX Design & Prototype at George Brown College Showcase for a scalable, research-driven solution.
June 2021 - June 2023
Brillio Technologies
Senior CX Designer
- Partnered with user interface designers and web developers to translate information architecture, navigation and process flows into easy-to-use solutions.
- To create low and high-fidelity wireframes. Leverage prototyping tools to create simple static prototypes to test flows.
- Provided advice and guidance on implementation of UX research methodologies and testing activities to analyse and predict user behaviour.
- Ran user testing of applications, software and websites.
- Facilitated clients' product vision by researching, conceiving, sketching and prototyping.
- Analysed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
Oct 2020 - May 2021
Strobe Works
Team Lead - UI/UX
I started the UI/UX department at Strobe Works. I’m responsible for designing graphic user interface elements, like menus, tabs, widgets, and dashboards. Identifying and troubleshoot UX problems. Illustrate design ideas using storyboards, process flows, and sitemaps. My managerial prowess is to collaborate with team members, clients, and third-party associates, i.e., developers, business analysts, and higher management.
Sep 2019 - Oct 2020
Strobe Works
Sr. Visual Designer & Strategist
My role was to manage major campaigns from concept, design process, and thinking to delivery. Create visual communications with the team to convey messages in an effective and aesthetically pleasing manner.
This incorporates several tasks and responsibilities like design print collaterals, web pages, brochures, logos, social media campaigns, advertisements, and other communication materials.
Feb 2019 - Sep 2019
Think Tank PR | Karma PR (Project Based)
Freelancer
I was involved in creating the ICC World Cup 2019 invite kit packaging. Other roles were to design advertising campaigns for social media, logos, and print collaterals.
June 2017 - Feb 2019
Trustfort Events & Entertainment
Jr. Graphic Designer & Promoter
I was involved in advertising campaigns for brands like Marriott International that includes Le Meridian and Sheraton Grand. Also, create social media creatives and videos for the BUDDY COP project launched by Pune Police for women’s safety.
CONTACT
Like my work?
Feel free to connect and share your thoughts.
Tel: +91 7038892881 | +1 4376635884
